Emad Al-Ali, the creative visionary behind 2MRW, boasts over 30 years of experience in pivotal roles within branding, marketing, and communication across Europe and the GCC region. His career highlights include leading positions such as Executive Regional Creative Director at Impact/BBDO, Regional Communications Director at Grohe, Executive Regional Creative Director and Member of the executive committee at Leo Burnett, and Chief Creative Officer of McCann Erickson MENA. Emad is recognized for crafting integrated brand and communication strategies, utilizing Web3, Metaverse, and AI technologies, particularly for visionary clients, governments, and real estate developers. His global studies encompass a fine arts, design, and production degree from Valdonega Art Institute in Verona, Italy, along with conceptual design training in Switzerland and Japan, specialized courses in interactive creative solutions, and database marketing in Washington DC. He has earned multiple international gold creative awards and nominations.